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Diana Pavlov is an award-winning marketing leader and founder of +Pavlov Creative, where they develop bold marketing solutions for various iconic brands. Currently serving as Sr. Director of Brand Experiences & Events at Frida, Diana has extensive experience in the entertainment marketing sector, including prominent roles at Marriott International, where they elevated brand identities across multiple lifestyle hotels globally. Diana's expertise spans diverse industries, including hospitality, lifestyle, and wellness, emphasizing the creation of engaging consumer experiences that drive brand loyalty.