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Richard Cross is currently the Director of Business Development & Sales at Frequency, where they lead efforts across the EMEA region, collaborating with content owners, streaming platforms, and CTV partners. With almost 20 years of experience in Pay TV and Cloud/SaaS sales, Richard has a robust background in business development and sales, previously holding positions at companies like Comcast Technology Solutions, VUBIQUITY, and Cisco. They have a track record of driving significant growth and securing major accounts while effectively communicating and negotiating at the CxO level. Additionally, Richard is pursuing a Diploma in Management Science at Heriot-Watt University.