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Réda Lemniaï is a seasoned marketing and communications strategist with 13 years of experience in both agency and client-side roles. Réda has held significant positions, including as Head of Marketing Communications for TUI fly across multiple countries, and recently served as the Director of PR and Marketing Communications for Four Seasons Hotels and Resorts. Educated at IAE Lille and Université Paris-Sorbonne, Réda specializes in brand strategy, market research, and strategic communication planning across diverse sectors such as tourism, finance, and hospitality. Passionate about creativity and brand transformation, Réda continues to drive innovative marketing initiatives.