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Dido Lu is an accomplished ECommerce and Digital Executive Director with over 10 years of experience in the retail sector, particularly in fashion and lifestyle. They have successfully led multiple E-commerce platforms, achieving significant sales milestones and innovative strategies, including revamping online shopping experiences and enhancing brand visibility through social commerce. Currently, at Fosun, Dido directs global e-commerce strategies for several high-end brands and has overseen successful projects that significantly boosted sales and user engagement. Dido holds a Bachelor's degree in Mechanical Engineering from Shanghai Jiao Tong University and a Master's degree in Psychology from East China Normal University.