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Kate Y. possesses extensive experience in digital marketing and e-commerce, currently serving as the Assistant Digital Marketing Manager for APAC at Fossil Group, Inc. since September 2018. This role focuses on performance marketing across major Chinese platforms like Tmall and JD, as well as social media channels such as WeChat and Weibo. Additionally, responsibilities include digital marketing for the Australian market and Singapore third-party sites. Prior to this, Kate Y. held positions as a Senior Ecommerce Analyst at Fossil Group, as well as a Global Digital and Social Marketing MBA intern at INFINITI Motor Company and a Market Research MBA Intern at Consumer Search Group. Academic qualifications include a Master in Public Policy with a focus on Economic Policies from the National University of Singapore and a Master of Business Administration from CUHK Business School.