Florence is an online marketplace that connects vacant care home shifts to local nurses and carers looking for extra work

Health Care

Marketplace

Nursing & Residential Care

Staffing & Recruiting

Florence

Florence's headquarters in London, United Kingdom

Charles Armitage

Dan Blake

Dejan Kojic

Jesse Coleman

Rahim Velji

Elodie W.

Tom Wilshere

The Leadership Team at Florence is responsible for setting the strategic direction and vision of the company. They oversee operations, drive growth initiatives, and ensure alignment between business objectives and organizational goals, while fostering innovation in the platform to enhance connections between care homes and healthcare professionals. Each member brings their expertise in areas such as nursing, technology, marketing, and operations to lead Florence towards achieving its mission.

Leadership Team

The Healthcare Team at Florence ensures the quality and reliability of nursing and care services on the platform. They oversee clinical standards, support care home partners, and assist nurses and carers in finding suitable shifts, while maintaining adherence to industry regulations and best practices.

Healthcare Team

The Sales and Business Development team at Florence focuses on identifying and securing partnership opportunities with care homes, managing client relationships, and expanding market presence. They drive revenue growth by promoting Florence's online marketplace to prospective clients, ensuring mutually beneficial collaborations that connect vacant care home shifts to local nurses and carers.

Sales and Business Development

The Compliance and Operations Team at Florence ensures that all marketplace activities adhere to regulatory standards and operate efficiently. This includes managing audits, overseeing staff operations, and maintaining strong partnerships to ensure the highest quality of care and operational integrity for both caregivers and care homes.

Compliance and Operations Team

The Marketing and Communications team at Florence is responsible for strategizing and executing initiatives to attract care homes and local nurses to the online marketplace. This includes managing brand messaging, creating content, overseeing digital campaigns, and ensuring cohesive communications across all channels to enhance user engagement and marketplace growth.

Marketing and Communications

The Regional Management Team at Florence oversees and coordinates the operations within their designated areas to ensure the seamless connection of vacant care home shifts with local nurses and carers. They manage recruitment efforts, develop regional strategies, and maintain high standards of service to meet the needs of both care homes and healthcare professionals.

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Florence

Org chart

Teams

Leadership Team

Healthcare Team

Sales and Business Development

Compliance and Operations Team

Marketing and Communications

Regional Management Team

Offices

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Florence

Org chart

Teams

Leadership Team

Healthcare Team

Sales and Business Development

Compliance and Operations Team

Marketing and Communications

Regional Management Team

Offices

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