Flat River Group is a leading end-to-end ecommerce distributor. We take our vendors’ businesses to the next level by owning their inventory and facilitating rapid sales growth, all while maintaining brand integrity and elevating reputation. We are truly a unique partner, with 1st Party Seller (1P) status and best-in-class dropship capability. We specialize in partnering with consumer goods manufacturers including toys & games, pets, outdoor sporting goods, home, patio, lawn & garden and more. 

Games

Toys

Flat River Group

Flat River Group's headquarters in Belding, MI, United States

Matt Stahlin

Roshan Gummattira

Matt Dean

Jim Stahlin

The Sales and Marketing Operations team at Flat River Group is responsible for driving revenue growth and enhancing brand presence across various channels. They collaborate closely to develop strategic sales initiatives, optimize inventory management, and implement effective marketing campaigns that resonate with both vendors and consumers. The team also focuses on data analysis and performance metrics to refine processes and ensure exceptional service delivery, enabling the company to maintain its leading position in ecommerce distribution.

Sales and Marketing Operations

The Purchasing and Procurement Team at Flat River Group is responsible for sourcing and acquiring inventory from consumer goods manufacturers, ensuring a steady supply to meet market demands. They collaborate with vendors to negotiate contracts, optimize purchasing strategies, and maintain product quality, all while supporting the company's commitment to brand integrity and facilitating rapid sales growth across diverse categories. Their efforts are pivotal in streamlining the supply chain and enhancing the overall efficiency of the eCommerce distribution process.

Purchasing and Procurement Team

The Leadership Team at Flat River Group plays a pivotal role in shaping the company’s strategic direction and ensuring operational excellence. Comprised of top executives, they collaborate to drive growth, enhance partnerships with vendors, and uphold brand integrity across all business units. Their oversight spans critical functions such as operations, finance, information technology, and overall business strategy, positioning Flat River Group as a leader in the ecommerce distribution landscape.

Leadership Team

The Operations Management team at Flat River Group focuses on optimizing the supply chain and distribution processes to ensure efficient inventory management and timely fulfillment of customer orders. This team, led by the Chief Operations Officer, coordinates cross-functional efforts to enhance operational excellence, uphold safety standards, and leverage data analysis for informed decision-making, ultimately contributing to improved service levels and accelerated growth for vendor partners.

Operations Management

The Operational Support Team at Flat River Group plays a vital role in ensuring seamless operational efficiency across various processes. This team is responsible for optimizing supply chain logistics, enhancing product readiness for e-commerce platforms, and providing critical assistance to internal teams and vendors. By leveraging data insights and continuous improvement strategies, they aim to streamline operations while supporting sales and marketing initiatives to drive growth and maintain brand integrity.

Operational Support Team

The Business Management team at Flat River Group is focused on optimizing vendor relationships and enhancing operational efficiency across various product categories. This team, comprised of experienced professionals, drives strategic initiatives in demand and inventory planning while fostering a culture of continuous learning and development. Their goal is to maximize sales growth for partners while ensuring brand integrity and operational excellence.

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Flat River Group

Org chart

Teams

Sales and Marketing Operations

Purchasing and Procurement Team

Leadership Team

Operations Management

Operational Support Team

Business Management

Offices

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Flat River Group

Org chart

Teams

Sales and Marketing Operations

Purchasing and Procurement Team

Leadership Team

Operations Management

Operational Support Team

Business Management

Offices

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