FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships.

High-Performing Lists
We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses.

Insight Based Creative
We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action.

Rigorous Campaign Reporting
We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.

Banking

Insurance

Investment Management

Marketing

FMCG Direct

FMCG Direct's headquarters in New York, NY, United States

The Data and Business Intelligence team at FMCG Direct focuses on leveraging data analytics to enhance the effectiveness of marketing campaigns. They develop sophisticated models to identify target audiences and deliver insightful analysis that drives campaign optimization and strategic decision-making. By rigorously evaluating campaign performance, the team ensures accurate measurement of ROI and provides actionable insights to improve future marketing efforts.

Data and Business Intelligence

The Sales and Marketing Support team at FMCG Direct plays a crucial role in driving revenue growth and client engagement. This dynamic group collaborates to develop targeted sales strategies, optimize marketing campaigns through data analysis, and ensure the delivery of creative, insight-driven messaging. By leveraging their diverse expertise in retail sales, visual merchandising, and data-driven marketing, they empower financial institutions to effectively reach and retain their consumer and small business customers, while continuously monitoring and analyzing campaign performance to maximize return on investment.

Sales and Marketing Support

The Leadership Team at FMCG Direct is responsible for strategic decision-making and guiding the company’s vision in delivering innovative, data-driven marketing solutions. Comprising experienced executives, this team focuses on fostering collaboration across departments, ensuring alignment with market trends, and maintaining high standards in campaign performance. They leverage insights from the company’s extensive research to drive growth, optimize operations, and enhance client relationships.

Leadership Team

The Product Development and Strategy team at FMCG Direct is responsible for driving innovation and strategic direction in the creation of marketing products. This team leverages consumer insights and data analytics to develop targeted marketing solutions that resonate with financial institutions' audiences. By collaborating closely with other departments, they ensure that new product offerings are aligned with market demands and deliver measurable results, enhancing the overall effectiveness of direct marketing campaigns.

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Other teams

Sales and Marketing Support

Leadership Team

Product Development and Strategy

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People (19)

Jobs (0)

Other teams

Sales and Marketing Support

Leadership Team

Product Development and Strategy

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