First Focus is Australia's best Managed Service Provider (MSP), with a team of over 300 technical professionals across offices in Australia, New Zealand, and the Philippines. We have grown consistently and profitably for over 15 years and continue to win new clients and rise to new heights. We’re seeking an experienced and results-driven Senior B2B Digital Marketing Specialist to lead and optimize our digital campaigns across multiple channels. If you have a passion for data-driven marketing, creativity, and a proven track record in delivering measurable results, we want you on our team!
Duties
**(**We will not expect someone to have all of these experiences, familiarity and knowledge is the key to be successful on this role)
The role consists of some or all of the following activities:
- Strategy & Execution: Develop and execute comprehensive digital marketing campaigns across SEO, paid media (Google Ads PPC, Display & Youtube, LinkedIn, Microsoft Ads), and content marketing.
- Campaign Management: Lead the end-to-end management of digital campaigns, including strategy, execution, tracking, optimization, and reporting.
- SEO Optimization: Oversee all aspects of SEO on our website, blog, and Youtube channel including on-page, off-page, and technical SEO, to improve organic search visibility and traffic.
- Paid Media Expertise: Design and manage high-impact paid advertising campaigns that align with business objectives and maximize ROI.
- Data Analysis: Monitor and analyze campaign performance metrics on Google Analytics 4 to derive actionable insights and continuously improve results and report back findings to the team.
- Content Collaboration: Work with creative teams to produce engaging content on our Podcast and blog that aligns with brand messaging and campaign objectives.
- Trend Monitoring: Stay updated on the latest digital marketing trends, tools, and best practices, implementing innovative solutions to keep us ahead of the curve.
- Team Collaboration: Act as a mentor and advisor for junior team members, fostering a culture of learning and excellence.