Barbara Ontiveros is a seasoned marketing professional currently serving as the Lifecycle Marketing Manager at First Dollar since October 2023, focusing on growth strategies and performance metrics. Previously, Barbara held the position of Lifecycle Marketing Manager and Specialist at Self Financial, Inc. from May 2021 to October 2023, where responsibilities included marketing campaign management and the execution of numerous campaigns. Prior experience includes working as an Email Marketing Associate at Saatva from August 2019 to May 2021, specializing in email strategy and design. Barbara Ontiveros holds a Bachelor of Business Administration (B.B.A.) in Marketing from the University of Houston and completed a Full Stack Coding Bootcamp at The University of Texas at Austin in 2019.
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