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Banking

First Direct Limited

First Direct Limited's headquarters in Leeds, United Kingdom

Chris Pitt

Sapana Panda

Prashant Kurhade

Sirajuddin Puthanpurayil

Kirsty Cooper

Adam Charlesworth

Iain Gordon

Karl Renney

Dushyant Srivastava

Carl Waterland

The Product Development and Management team at First Direct Limited is responsible for creating, enhancing, and managing the bank's product offerings across various financial services. This team collaborates on innovation, ensuring that new propositions align with market needs while also focusing on business readiness and risk management. By leveraging cross-functional expertise, they aim to deliver impactful products that enhance customer experience and drive business growth.

Product Development and Management

The Marketing and Communications team at First Direct Limited is responsible for developing and executing strategies to promote the company's financial services, enhance brand awareness, and drive customer engagement. They manage internal and external communications, oversee digital marketing initiatives, ensure consistent brand messaging, and support cross-selling efforts through targeted marketing campaigns. The team collaborates on content creation and digital experiences to optimize customer interactions and foster a strong brand presence.

Marketing and Communications

The Customer Service and Support team at First Direct Limited is dedicated to delivering exceptional service across all banking products, including mortgages, loans, and credit cards. This team manages inquiries, resolves disputes, provides financial support, and ensures a seamless customer experience, helping clients navigate their financial needs effectively while fostering long-term relationships.

Customer Service and Support

The Data and Analytics team at First Direct Limited focuses on leveraging data-driven insights to enhance business performance and customer experience. This team is responsible for strategic workforce planning, overseeing IT transformation projects, ensuring data security, and driving automation initiatives. By analyzing business metrics and collaborating with various departments, they aim to inform decision-making and optimize processes across the organization.

Data and Analytics

The Leadership Team at First Direct Limited is responsible for setting the strategic direction and vision of the company, ensuring alignment across all divisions. Comprising key executives such as the CEO and Chief Information Officer, the team focuses on innovation in digital banking services, enhancing customer experience, and driving operational efficiency. They collaborate to foster a strong organizational culture, optimize talent resources, and steer the company towards sustainable growth in the financial services sector.

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First Direct Limited

Org chart

Teams

Product Development and Management

Marketing and Communications

Customer Service and Support

Data and Analytics

Leadership Team

Offices

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First Direct Limited

Org chart

Teams

Product Development and Management

Marketing and Communications

Customer Service and Support

Data and Analytics

Leadership Team

Offices

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