John Leistra is an accomplished digital marketing professional with extensive experience leading teams and driving demand generation strategies across various industries. Currently serving as Senior Vice President of Digital Marketing at First Citizens Bank since December 2020, John previously held significant roles at Resideo, SolarWinds, USAA, Sony Electronics, and Dell Inc. Notable achievements include exceeding Paid Search quarterly marketing qualified leads goals and establishing robust digital marketing organizations that integrated multiple marketing channels. John holds a Bachelor of Science in Marketing and Advertising from The University of Texas at Austin.
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