Melinda Wilken is a seasoned B2B tech positioning consultant with over 20 years of experience in enterprise software marketing. They have worked with both early-stage startups and multibillion-dollar companies, specializing in emerging technology markets. Notable career highlights include launching Akimbi, which was acquired by VMware, where they rebranded and launched significant products like VMware Workstation 6. Currently, Melinda serves as a positioning strategist at Firebrick Consulting, helping technology companies enhance revenue through effective go-to-market strategies.
Location
San Francisco, United States