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Cathy Rubino Hines is the owner of The Marketing Collaborative and serves as a healthcare marketing consultant and contract CMO. With over 25 years of experience, Cathy has held significant roles in various organizations, including Chief Marketing Officer at United Helpers, and is currently the Consultant, Marketing Director for Oak Orchard Health. Cathy has successfully led marketing initiatives that increased patient volume and enhanced organizational branding at multiple healthcare providers. In addition to consulting, Cathy has held leadership positions, such as Past President of AMA | Rochester, where they advanced the marketing community's impact and growth.