Betty Lu is a Senior Designer specializing in Product & Experience at Field.io, where they focus on crafting expressive, future-facing user experiences. Previously, they co-founded and designed for Applied Logic and contributed as a Designer at Bleed, creating visual identities and digital experiences for global brands including Nike and Google. Betty also gained experience as a Design Intern at Applied Wayfinding and Lianghao Design, and worked as a Graduate Consultant at Ogilvy Health UK, where they applied UX/UI principles to drive vaccine uptake. They hold a degree from the University of the Arts London, completed in 2021.
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