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Claudio Morocchi is an experienced professional in trade marketing and business development, currently serving as the Head of Department at Ferrero since October 2008, where responsibilities include coordinating departmental activities and aligning them with company deadlines from both shopper and consumer perspectives. Prior roles at Ferrero include providing market research support for the Central and Eastern Europe Area Manager, focusing on retail data analysis and business support, and acting as Marketing Intelligence Category Praline, where market research reports were created to inform senior managers. Prior to Ferrero, Claudio Morocchi worked as an Account Consultant at IRI from March 2006 to September 2008, conducting quantitative and qualitative analysis in the FMCG and Horeca channels and monitoring market activities and competitors.