Jennifer Lerud is a seasoned creative professional with extensive experience in copywriting and campaign development. Currently serving as Creative Lead at FCBCURE, an IPG Health Company, since October 2020, Jennifer has successfully created and executed award-winning launch campaigns, notably for Verquvo, a heart failure medication. Prior to this role, Jennifer worked as a Freelance Copywriter and Reporter, providing creative services to prominent agencies such as Omnicom Health and Korn Ferry, while also contributing articles for various news organizations. Jennifer's earlier experience at FCB Health included positions ranging from Group Copy Supervisor to Senior Copywriter, where notable achievements include the development of award-winning social media campaigns and successful pitches resulting in new business for major pharmaceutical clients. A graduate of Columbia University with a Master’s Degree in Journalism, Jennifer possesses a strong background in crafting engaging marketing materials across diverse industries.
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