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Varvara Tsareva is an accomplished Head of Luxury Retail with over 20 years of experience in luxury business development and retail management. Currently serving as Senior Regional Sales Manager for EMEA at FARFETCH, Varvara leads a team of over 35, driving significant sales growth and client engagement. Previously, Varvara held various managerial roles at LVMH Perfumes & Cosmetics and "Golden Time" Chain of Jewelry & Watches Stores, achieving remarkable revenue increases and establishing strong relationships within the industry. Varvara possesses multiple master's degrees in communications, marketing, and business administration, underscoring a solid foundation in professional excellence.