Fable – an award-winning design consultancy based in Singapore. We are strategy-centric and adhere to a creed that imbues clarity, purpose, and excellence in our work. Our creative output, which includes compelling brand identities, custom typography, and persuasive campaigns, are extensions of strategic narratives and disciplined artistry.

Various works have also been featured on recognised platforms such as Monocle, Asia Pacific Design, Singapore Design Week, The Straits Times, It's Nice That, Visual Journal, BP&O, The Business Times, For Print Only, American Institute of Graphic Arts, Mediacorp, Sandu Publishing, etc.

We are recognised at established international design competitions such as the prestigious British Design & Art Direction Awards (“D&AD”) , Art Directors Club, and the Tokyo Type Directors Club. We have also served on the jury panel of D&AD Awards, Adfest, ASPaC, and more.

We believe in constructive dialogue and are frequent speakers at events and portfolio review sessions both locally and internationally, including D&AD, DesignSingapore, -ing Creatives, PechaKucha, etc. 

Our works have also been recognised at platforms such as Monocle, Asia Pacific Design, The Straits Times, It’s Nice That, AIGA Eye on Design, The Brand Identity, BP&O, and over hundreds of other features around the world.

We are friendly people. We are happy to meet at your office or at a café to discuss your project. Alternatively, we could always meet at our studio over free flow tea, or if you are too stressed out, unlimited wine.

Design

Fable

Fable's headquarters in Singapore, Singapore

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