Pascale Royal serves as the Director of Customer Marketing at F5, a position held since May 2023, focusing on Advocacy & References, Executive Engagement, Lifecycle Marketing, and the Executive Briefing Center program strategies. Prior to this role, Pascale was the Senior Manager of Customer Advocacy & Retention Marketing at F5, leading initiatives to enhance customer passion and retention. Pascale's previous experience includes developing executive customer programs at Coupa Software, leading stakeholder alignment and customer storytelling at ServiceNow, and managing global advocacy programs at Citrix, where significant revenue influence was achieved. Pascale's background also includes positions at Secure Computing and Spherion. Educational qualifications include a BFA in Dance Performance and Choreography from The University of Alabama and further studies at the University of Florida.
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