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Prarthna Ahuja is a seasoned UX Design Architect with a focus on AI integration, currently influencing product innovation at EY. They have partnered with design teams and stakeholders to streamline design processes while serving as a senior research and design expert. Prarthna's extensive experience includes roles as a UX Designer at Cisco and as a UX Senior Lead Designer at Samsung Electronics, where they contributed to user experience strategy and interaction design. They began their career with a BA (Hons) in Communication Design from Pearl Academy and further specialized in Industrial Design at the National Institute of Design.