Marcela de Carvalho is a seasoned Senior Product and SEO Leader with over 15 years of experience in the travel and tech industries, known for delivering more than $200 million in impact. They have held significant roles at Expedia Group, where they worked as a Senior SEO Specialist and later as Senior Manager for SEO and Digital Product Strategy, overseeing brands like Expedia and Hotels.com. In addition to their experience at Flight Centre and Web Profits, Marcela has contributed to SEO and SEM strategies across multiple global brands. Currently, they are pursuing advanced degrees at the University of Sydney and APM College of Business and Communication, while holding a Bachelor of Business Administration from Ibmec Business School.