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Paul Reeves F IDM is a seasoned Regional Business Manager at Everyone Active - SLM, overseeing sales and commercial management for 70 leisure centres since September 2007. Responsibilities include stewardship of multi-million-pound income streams, marketing budgets, digital strategy, product development, and direct management of regional managers. Previous roles include Regional Sales and Digital Manager and Regional Impact Sales Manager, focusing on sales strategy, digital marketing, and performance improvement. Paul’s educational background includes a Level 7 Postgraduate Diploma in Digital Marketing and a Level 6 Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing, as well as a Higher National Diploma in Sport and Exercise Science from Solihull College.