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Darko Č. Lukić, PhD, is a seasoned professional with over 25 years of experience in management, marketing, and sales. They have held various managerial roles, including CEO and Regional Chief Operating Officer, and have achieved significant growth in net sales and market share for several companies, notably during their tenure as Regional Marketing Director at Henkel. Currently, Darko serves as the Chief Executive Officer of AMMC, where they focus on management consulting and educational services, and also lectures in Consumer Neuroscience at FEFA Faculty. Their expertise includes business strategy, marketing management, and consumer neuroscience, underscoring a robust career dedicated to driving organizational success and innovation.