Jakob Daschek, born and raised in Sweden, is a global creative leader currently serving as SVP, Global Creative Director for La Mer, Bobbi Brown, and Aveda at The Estée Lauder Companies Inc. In the past, they co-founded Syrup, a New York-based digital agency that was acquired by Digitas, and held various creative roles, including Executive Creative Director at David Yurman and Director at RSA Films. Jakob has also shared their expertise as a visiting professor at Pratt Institute and regularly speaks at universities on creative leadership and career growth. Their focus is on integrating innovative initiatives, such as AI-enabled production and sustainable packaging, to redefine luxury experiences while mentoring the next generation of creative professionals.
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