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Antonson Lars is an experienced Vice President of Sales and Marketing at Health & Medical Solutions with Essity since 2017, where they oversee sales and marketing across the Nordics, Baltics, and the UK, specifically in categories such as wound care and incontinence products. Previously, Antonson held various leadership roles at SCA Personal Care from 2000 to 2002, including Commercial Director positions. They are currently pursuing a Bachelor of Business Administration (BBA) focused on Marketing at the University of Gothenburg.