Shirley Lui is an experienced marketing and recruitment professional currently serving as the Associate Head of Marketing, Recruitment and Admissions at ESCP Business School since November 2018. Shirley oversees a diverse range of programs, including Bachelor's and Master's degrees, and has successfully developed strategic marketing campaigns that have significantly increased student applications and enrollment. Prior to this role, Shirley held various positions, including Senior Manager and Marketing and Recruitment Manager at ESCP Business School, and Faculty Marketing and Recruitment Manager at the University of Greenwich. Shirley's extensive experience encompasses digital marketing strategies, stakeholder engagement, campaign development, and brand management, with a strong foundation in both traditional and programmatic advertising. Education includes a Bachelor of Arts degree from Western University and a Postgraduate Certificate in Marketing Management from Humber College.
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