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Francesco Peluso is the Head of Communications at Ericsson, overseeing strategic communications and media relations across 30+ markets in Italy, Southern Europe, and Eurasia. With over 15 years of experience in B2B industries, they have developed and executed integrated strategies across various channels, enhancing brand reputation and supporting business growth. Francesco has a proven track record in crisis management, media relations, and engaging with key stakeholders, while also being among the early adopters of Artificial Intelligence to improve communication efforts. Previously, Francesco held roles at TELEMATIC ITALIA and Spefin Finanziaria SpA, honing their skills in marketing communications and digital strategy.