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Lasse Nordsiek is the Managing Director DACH at Equativ, where they focus on monetizing digital inventory across various marketing channels, including Programmatic and Direct IO. Prior to this role, Lasse served as Country Manager DACH at Equativ from 2016 to 2021 and held positions such as Director Publisher Management DACH at Next Performance and Key Account Manager Media Networks at AOL. They have extensive experience in product management and strategic sales, having worked at companies like Hi Media, The ADEX, and Lycos Europe. Lasse earned a Diplom-Kaufmann (FH) in Business Administration from the University of Applied Sciences between 1998 and 2003.