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Arnaldo Mercado is a bilingual marketing professional with 13 years of experience, specializing in customer data utilization for omni-channel campaigns that yield positive ROI. They have spent 11 years managing projects across various teams and served as a Subject Matter Expert in email, mobile, and SMS marketing for Epsilon for 8 years. Previously, Arnaldo held multiple roles, including Account Director at Epsilon, where they advanced digital marketing strategies and mentored team members. Arnaldo earned a BA in Corporate Communications from the City University of New York at Baruch in 2007.