Alyssa Chapman is a seasoned leader in experiential marketing with over 10 years of experience in developing innovative activations that align with business goals. Currently serving as the Sr. Manager of Global Events at Entrust since February 2022, Alyssa has crafted event marketing strategies for key corporate events worldwide and received the Marketing Recognition Award for notable events like RSA and Money 2020. Previous roles include Experiential Marketing Consultant at Minnesota Sports and Events and Experiential Marketing Strategist at Best Buy, where Alyssa was recognized as one of the BIZ BASH Top 1000 People in the US Event Industry in 2020 and earned nine Best Buy Marketing Recognition Awards. Additional experience includes senior marketing roles at Universal Motown Records Group and SONY Music / LOUD Records, emphasizing innovative partnerships and strategic marketing. Alyssa holds a BA in Business Administration and Management from Oneonta State University and has pursued an MBA at Cappella University.
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