Nicole Pawluk serves as the Sr. Director of Digital Marketing, Strategy & Analytics at Ent Credit Union since 2024, where oversight includes digital marketing and data analytics, focusing on enhancing member experiences through competitive analysis and strategic differentiation. Previously, Nicole held roles such as Digital Marketing Director and Vice President of Strategy at Harte Hanks, leading marketing strategies for Bank of America/Merrill and developing various customer engagement initiatives. Additional experience includes positions at Epsilon, where Nicole directed client services for high-profile accounts, and Motorola Mobility, driving marketing efforts that significantly exceeded sales forecasts. Nicole holds a Bachelor of Arts in Organizational Studies & Strategic Communications from Saint Louis University and a certificate in Food Innovation from Cornell University.