Annika Mitic serves as the Director of Digital Marketing at Empower Brands since January 2025, where responsibilities include developing digital marketing strategies across various channels, leading a team of digital marketers, and managing campaign performance and budgets. Prior to this role, Annika held the position of Director of Digital Strategy at SCORR Marketing, focusing on integrated marketing strategies for life science clients. Annika's extensive experience includes roles as Content Marketing Director at Burnalong, Director of Digital Experience at EAB, and Senior Manager of Marketing Communications at PubMatic, among others. Annika possesses a strong background in content marketing, website management, and digital strategy, supported by a Master's degree in Intercultural Studies from Moody Theological Seminary and dual Bachelor's degrees in Political Science and Government, and French from UC Santa Barbara.