Emma's Diary is the UK’s most relevant and influential communication platform for expectant mothers and new families. We have been giving pregnancy and baby advice for over 28 years and pride ourselves on supporting parents-to-be on their journey from bump to baby and beyond. 

All medical content is reviewed and approved by our Healthcare Team, made up of GP’s and Midwives.  The team ensures content aligns to NHS, NICE and Unicef UK Baby Friendly Initiative (BFI) guidelines, so you can be assured the information is credible and up to date. 

Throughout this consumer journey we enable brands to communicate with our audience using the media channel that best suits their campaign and purpose. This can include data or being featured in the diary, sample packs, birth wallets, social media, apps or on our website.  Founded on insight and intelligence, we are continuously developing our customer proposition, particularly within our digital channels.

Emma’s Diary is well-established but remains agile and entrepreneurial, providing a very exciting and rewarding working environment. Our clients come from a wide range of business sectors and include P&G, Johnson & Johnson, Boots, Argos, Lansinoh, Scottish Friendly.

2017 independent research from Mums Views revealed that we have a market leading multi-channel programme in terms of awareness, usage, credibility and trusted advice. We were also awarded the Number 1 position in the pregnancy - baby 6 months market. 


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