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Allison Karavos is an experienced senior B2B content marketer and writer, currently serving as the Senior Director of Brand and Content Marketing at Emapta Global. With a strong track record in content creation and marketing strategy, they have contributed to significant year-over-year growth in content output, website traffic, and eBook downloads. Previously, Allison held various roles, including Campaign Marketing Manager at OpenText and Director of Content Marketing at Provenir, where they led teams and managed comprehensive marketing strategies. They are pursuing a BA Hons in English and Communications at York University.