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Alfonso Colín is a multicultural and multilingual sports marketing executive with over a decade of experience in the sports and entertainment industry. They currently serve as the Associate Director of Brand Partnerships at Eli Lilly and Company, where they cultivate strategic brand partnerships and lead change management initiatives. Previously, Alfonso held significant roles at organizations such as Creative Artists Agency and Expedia Group, managing sponsorships and marketing initiatives for major events and teams. They have also contributed to grassroots marketing campaigns at Seattle Sounders FC and partnership marketing at Los Angeles Football Club, showcasing their expertise in multicultural engagement. Alfonso's academic background includes studies at Birkbeck College, University of London.