Edge (formerly EyeRate), the leading employee-driven growth platform, unlocks employees as a thriving sales and marketing channel for multi-location service brands like European Wax Center, Massage Envy, Gold’s Gym, Driven Brands, and Xponential Fitness. The Edge (Employee-Driven Growth Engine) platform transforms frontline teams into a trusted network of brand promoters with employee rewards that are aligned to sales growth.


Edge’s industry-leading technology integrates with major Point of Sale (POS) systems enabling corporate and franchise teams to automate their customer feedback and sales competitions for thousands of locations. Edge equips operational managers to improve employee recognition with rewards for driving positive online reviews. We are headquartered in Sacramento and backed by investors like Mucker Capital, Jason Calacanis’ Launch Accelerator, and Moneta Ventures to redefine how frontline employees earn and service brands win.

Enterprise Software

Professional Services

Software Engineering

Technology

Edge (formerly EyeRate)

Ray Weisberg

Julienne Baltazar

VP Finance

Mitchell Arredondo

The Sales and Business Development team at Edge focuses on expanding the company's client base and driving revenue growth. This team identifies and engages potential customers, establishes lasting relationships with multi-location service brands, and showcases the value of Edge's employee-driven growth platform. They work collaboratively to convert leads into loyal clients, ensuring the aligned integration of Edge's technology with major POS systems to optimize customer feedback and sales processes.

Sales and Business Development

The Customer Success Team at Edge ensures clients maximize the value of the Employee-Driven Growth Engine platform by providing expert onboarding, ongoing support, and strategic guidance. This team collaborates closely with clients to drive adoption, optimize use, and achieve their business goals through improved employee engagement and increased sales growth. They act as trusted advisors facilitating client success and satisfaction.

Customer Success Team

The Software Engineering Team at Edge (formerly EyeRate) is responsible for developing and maintaining the company's innovative platform that transforms frontline employees into brand promoters. This team integrates the platform with major Point of Sale (POS) systems, automating customer feedback and sales competitions across thousands of locations. Their work ensures seamless functionality, scalability, and continuous improvement of the system, empowering operational managers to effectively recognize and reward employees, hence driving positive online reviews and sales growth.

Software Engineering Team

The Operations and Human Resources team at Edge (formerly EyeRate) ensures seamless internal operations and cultivates a positive work environment that aligns with the company's mission. This team is responsible for streamlining processes, managing sales operations, recruiting top talent, and enhancing employee recognition programs. They support the integration of technology with major POS systems to automate customer feedback and sales competitions, ultimately driving the company's growth and success.

Operations and Human Resources

The Leadership Team at Edge, consisting of the CEO, Vice President of Sales, Co-founder & COO, and Vice President of Product Management, is responsible for setting the strategic direction and overall vision for the company. They ensure alignment across departments, drive business growth, and foster an innovative and collaborative company culture. This team also engages with key stakeholders, including investors and major clients, to sustain Edge’s position as an industry leader in the employee-driven growth platform market.

Leadership Team

The Product and UX Design team at Edge focuses on creating intuitive and seamless user experiences for the company's employee-driven growth platform. They are responsible for designing user interfaces and enhancing the overall usability of the platform, ensuring it effectively aligns with the needs of multi-location service brands and their frontline employees. Through collaboration, the team aims to develop features that improve customer feedback automation, sales competitions, and employee recognition, ultimately driving sales growth and positive online reviews.

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Edge (formerly EyeRate)

Org chart

Teams

Sales and Business Development

Customer Success Team

Software Engineering Team

Operations and Human Resources

Leadership Team

Product and UX Design

Offices

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Edge (formerly EyeRate)

Org chart

Teams

Sales and Business Development

Customer Success Team

Software Engineering Team

Operations and Human Resources

Leadership Team

Product and UX Design

Offices

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