Eckes-Granini Group GmbH: The leading supplier of fruit juices and fruit beverages in Europe

“We bring the best of fruit for a healthy and enjoyable life – with respect and responsibility for people and planet". That is the guiding principle for the Eckes-Granini Group. The independent and financially sound family-owned business based in Nieder-Olm, Germany (Rhineland-Palatinate) is focused on its committed and competent employees, its strong brands in the juice, fruit beverage and smoothies segments and a long-term strategic orientation devoted to generating sustainable added value.

Eckes-Granini has pursued a consistent international expansion course since the early 1990s. Today, Eckes-Granini operates with fully owned subsidiaries and strategic partners, primarily in Europe – and achieves in Business Year 2021 annual turnover of 856 million euros with a total of 1697 employees.

Together with strong national and regional juice and fruit-beverage brands such as hohes C, Joker, Marli, SIÓ, YO, Brämhults, Rynkeby, God Morgon and Elmenhorster, the internationally renowned premium brands granini and Pago represent the foundation of the Eckes-Granini Group. Superior quality always has top priority – from carefully selected fruits and raw materials to the gentle production process to the finished product.

We are represented all over Europe – in the retail food trade and the out-of-home market – by an innovative product portfolio consisting of fruit juices, fruit beverages, fruit syrups, smoothies and fruit-based refreshment drinks. Consumers in over 80 countries, most notably in Europe, know and appreciate our fruit juices and our wide range of fruit beverages. The success achieved by our brands is attributable to outstanding product quality, unique positioning, sustainable innovations and strong advertising support.

To learn more about us please visit our homepage.

Agriculture & Farming

Food & Beverage

Eckes-Granini

Eckes-Granini's headquarters in Nieder-Olm, Germany

This department is responsible for developing and overseeing brand strategies to enhance the company's market presence and consumer engagement.

Brand Management

The Marketing Team at Eckes-Granini is responsible for promoting the company's diverse portfolio of fruit juices, beverages, smoothies, and syrups across multiple markets in Europe. This team drives brand awareness and growth through strategic brand management, market research and insights, digital communication, and trade marketing initiatives. By leveraging their expertise in consumer behavior and innovation, they ensure the superior quality and unique positioning of Eckes-Granini’s products, supporting the company’s guiding principle of delivering the best of fruit for a healthy and enjoyable life. Additionally, they manage external communications and advertising efforts to strengthen the presence and success of the company’s national and international brands.

Marketing Team

This department oversees regional sales leadership and strategic sales initiatives.

Sales Management

The Finance Team at Eckes-Granini is responsible for managing the company's financial health and ensuring sustainable financial practices. Key activities include financial planning and analysis, internal auditing, consolidation and valuation, accounting, and overseeing international business development. This team works closely with leadership to support strategic decision-making and maintain financial stability across Eckes-Granini’s diverse operational landscape.

Finance Team

This department focuses on managing and nurturing relationships with key clients to drive business growth and retention.

Key Account Management

This department focuses on managing client relationships and ensuring customer satisfaction across various regions.

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People (7)

Jobs (0)

Other teams

Marketing Team

Sales Management

Finance Team

Key Account Management

Client Management

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People (7)

Jobs (0)

Other teams

Marketing Team

Sales Management

Finance Team

Key Account Management

Client Management

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