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Søren Elgum

Group Senior Director, Digital Platforms, Digital & IT

Søren Elgum is a strategic executive specializing in digital transformation, revenue growth, and innovation through people-first leadership. They have extensive experience in digital marketing, e-commerce, and business transformation, having led initiatives that resulted in significant revenue increases and optimized technology use. Søren's past roles include Chief Digital Officer at Carl Ras A/S, where they achieved a 27% CAGR in e-commerce revenue, and Director of Global Digital Marketing at PANDORA, overseeing web and mobile app development. Currently, they serve as Group Senior Director, Digital Platforms, Digital & IT at ECCO. Søren holds multiple degrees in business administration and marketing from institutions such as Copenhagen Business School and Århus Købmandsskole.

Location

Copenhagen, Denmark


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