Jorina Hilser is a skilled UX Researcher currently employed at Breuninger since February 2022, where responsibilities include designing, conducting, and analyzing quantitative and qualitative studies, as well as presenting research findings to inform customer-centered product development. Prior to this role, Jorina completed a Master’s thesis in collaboration with E. Breuninger GmbH & Co., focusing on customer-oriented design of product videos in fashion online shops. Jorina's experience also includes a research internship at Hochschule für Technik Stuttgart, where a whitepaper on the acceptance of Hyperloop was published, and various internships in HR marketing, talent management, and employer branding at notable companies such as MAHLE and Daimler AG. Jorina holds a Bachelor of Science in Business Psychology and is currently pursuing a Master of Science in the same field at Hochschule für Technik Stuttgart.
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