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Víctor Andrés Riquelme Vergara is a dynamic expert in both offline and online media, currently serving as the Director de Medios at Universal McCann. They have been a professor of media strategy at Universidad Andres Bello, as well as at Duoc UC and Universidad del Desarrollo, since 2010 and 2018, respectively. Víctor co-founded Fiestas Cumpleaños Feliz, contributing to business planning and financial flows. With extensive experience in marketing and media, they have held significant roles at various organizations including Movix and Initiative Chile, and have been involved in international accounts and innovative projects in Chile. Their educational background includes a degree in Publicity from Universidad Diego Portales and a Master's in Commercial Management and Marketing from IEDE - UNAB.