SofÃa Cristina Vázquez-Barrios is currently the Director of Consumer Insights for North America at DSM-Firmenich. Previously, SofÃa held various roles at The Estée Lauder Companies Inc., including Presidential Management Associate, where they focused on local and cultural innovation, trade marketing, and consumer engagement. SofÃa began their career as a Client Advisor at Louis Vuitton from 2012 to 2016, and later worked as a Production Coordinator/Wholesale Intern at MIANSAI in 2017. SofÃa earned their degree from the University of Miami School of Business Administration between 2016 and 2018.
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