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Sergey Dmitriev is a Digital Marketing Executive at DS Smith as of November 2023, responsible for planning and optimizing LinkedIn, Google, and YouTube campaigns across the UK and EU, and implementing a successful LinkedIn retargeting strategy. Prior to this role, Sergey served as the Marketing, Communications and PR Manager at NIPIGAS from December 2020 to July 2023, where responsibilities included executing B2B and B2C campaigns, optimizing corporate websites with SEO strategies, and managing teams for various marketing projects. Additional experience includes roles as a Marketing and Communications Specialist at Crowd DNA, a Marketing Manager at Kia Center Sheremetyevo, a Marketing Manager Intern at Warner Music Russia, and various internships at Rocket Music Entertainment Group and Ernst & Young. Sergey holds a Bachelor of Science in Management from Bayes Business School, an Advanced Diploma in Music Production from Abbey Road Institute, and is a Certified Digital Marketing Professional from the Digital Marketing Institute.