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Carmen Lúcia de Sá has over 30 years of experience in commercial and marketing management, beginning their career at Dinap, where they worked for 23 years. Since 2014, Carmen has been with The Walt Disney Company Brasil, initially in publishing, later serving as Gerente de Licenciamento for stationery and party goods, and currently leading trade marketing efforts with major retailers. Carmen holds a degree in Business Administration from Fundação Armando Alvares Penteado (FAAP-SP) and is recognized for building strong interpersonal relationships and focusing on maximizing sales through innovative strategies.