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Shafique Niazi is a seasoned commerce expert currently serving as Vice President, Group Director of Commerce Media at Digitas North America since 2024. With extensive experience in digital marketing, they previously held roles at L2TMedia, Rise Interactive, and Mindshare, where they contributed significantly to eCommerce strategy and client relations. Shafique's academic background includes a B.A. in Communications from the University of Illinois at Urbana-Champaign. They have also worked in diverse marketing and consulting roles across various industries, showcasing their adaptability and expertise in the field.