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Mario Lima is an accomplished marketing professional with extensive experience in market development, acquisition marketing, and responsible gambling. Currently serving as a Market Development Manager at DigiOutsource since April 2021, Mario drives growth for SGHC iGaming brands in Ontario through data-driven strategies. Previous roles include Acquisition Marketing Executive, focusing on mobile app growth, and Responsible Gambling Specialist, where Mario implemented advanced monitoring systems for player safety. With a foundation in digital marketing consultancy and brand management for companies like Future Marketing Solutions and Umbral S.A., Mario has successfully executed marketing initiatives for major brands, achieving significant sales growth and enhanced online visibility. Educational qualifications include a Ph.D. and Master's degree in Economics from Jeonbuk National University and a Bachelor's degree in Marketing from Universidad Rafael Landívar.