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Geraldine Roeder is an experienced Marketing Director with over 15 years in leadership roles within the therapeutic, medical device, and in vitro diagnostics industries. They have effectively led global teams through organizational transformations and have been involved in market creation and development across various regions, including EMEA, North America, LATAM, and Asia Pacific. Currently, they serve as Marketing Director at Diasorin and continue to work as an independent consultant in the biotech and diagnostics fields. Geraldine's background includes expertise in oncology, infectious diseases, and cervical cancer screening, among other specialties. They hold a Professional Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.