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Bartosz Paśko is the Head of On Trade and Reserve at Diageo, where they lead a team dedicated to promoting the brand's portfolio in the on-trade channel. With over a decade of experience in marketing and sales, they have developed expertise in marketing concepts, trade marketing strategies, and incentive programs. Bartosz holds a Master's degree in Marketing Management from the Warsaw School of Economics and a Master's in International Economic Relations, along with a Bachelor's in International Relations from Cracow University of Economics. Their career includes roles at notable companies such as Avon, GlaxoSmithKline, and STOCK, reflecting a strong background in customer activation and brand engagement.