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Alexey Samokhin has extensive experience in the on-trade sector, having held various positions in prominent companies including Bacardi and Diageo. At Bacardi, Alexey served as Key Account Manager and later as Senior Regional Manager, where they developed sales strategies and coordinated marketing activities. At Diageo, Alexey took on leadership roles such as Acting Head of On-Trade/Horeca in Russia, focusing on profitability and brand goals. Alexey holds a degree from St. Petersburg Humanitarian University of Trade Unions.