Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.

Government

Destination NSW

Destination NSW's headquarters in The Rocks, Australia

This department focuses on managing marketing strategies, public relations, and brand development.

Marketing Department

This department focuses on managing creative strategies, public relations, corporate communications, and content development to enhance organizational visibility and engagement.

Creative and Communication

The Marketing and Communications team at Destination NSW is responsible for promoting the state as a premier visitor destination. They develop and execute strategic marketing campaigns, manage public relations efforts, oversee digital content and website management, and foster partnerships that enhance the visitor experience. Additionally, the team gathers insights and performance data to inform marketing strategies, ensuring effective engagement with target markets both domestically and internationally.

Marketing and Communications

This department focuses on promoting community involvement, managing partnerships, and ensuring successful cultural events.

Cultural Engagement

This department focuses on managing and coordinating investments in various events across multiple sectors including culture, sport, and entertainment.

Event Investment

The Event Coordination Team at Destination NSW is responsible for planning, executing, and supporting a variety of events that enhance the visitor experience in New South Wales. This team collaborates with regional partners to coordinate conferences, exhibitions, and incentive travel programs, while also conducting research and analysis to inform event strategies and improve performance. Their efforts contribute to the broader aims of the NSW Visitor Economy Strategy 2030 by driving engagement, promoting regional tourism, and fostering commercial partnerships.

��

People (0)

Jobs (0)

Other teams

Creative and Communication

Marketing and Communications

Cultural Engagement

Event Investment

Event Coordination Team

��������

People (0)

Jobs (0)

Other teams

Creative and Communication

Marketing and Communications

Cultural Engagement

Event Investment

Event Coordination Team

��